In my eyes, the integrity of the grower has been tainted. No, they weren't promoting the tomatoes as locally grown, but I assume if a farmer is at a farmers' market, they are selling produce that actually grew in this area. And honestly, maybe they did grow these tomatoes and covered them in wax, but I doubt that's the case. Sure, they just wanted to provide me with what I want. But what I want is seasonal food, if tomatoes aren't ripe, I'll eat something else. And, if I want wax on my tomatoes, I'll buy them from the local chain grocery store (and sometimes I do.)
I believe most farmers do sell locally grown crops, but to those who don't, here's my plea -- farmers, we want to support you, but in return we want locally grown foods. I wonder if this producer realizes the amount of my sales they lost to other producers due to one Sysco tomato. There's a business concept in there somewhere.